For this project, I was tasked with selecting any kind of cylinder package and redesigning it. The goal of the project was to make my new design more continuous than the current one, so that there was no clear back side of the can. I chose to redesign Polar Seltzer water because I think their current design is too busy, doesn't fit the seltzer water market, and has a clear back side.

In my redesign, I decided to create a more clean and simple look. This is the trend with most other seltzers to have a lot of white and a clean overall design. This primarily white can look makes the seltzer seem simpler and more natural. The problem with Polar's current design is it is too heavy and busy, it looks like it could be a soda or beer can.

I chose to create a design with smooth lines, bold colors, white space, and easy readability.