For this project, I was tasked with selecting a lesser-known environmental cause and creating an identity for it. I created the brand "The Protection Project" to communicate the problem with African Penguins going extinct due to the overfishing of their food by commercial fishers (along with a few other factors).

I worked in Illustrator to draw the initial logo. I chose a simple and professional tone for this logo. I combined an African penguin and a plate as the circle behind it, because of their lack of food due to overfishing.

I created a website, an infographic poster, a business stationary, a stuffed animal with a hangtag, a social media account with mock posts, and more for the cause. I had to decide and show how the brand would look across many platforms and different sizes in order to be consistent and speak in one voice.